We set out to tell our clients story to a city. We ended up sparking a movement.

The City Dance launch was our company’s first ever campaign.

As such, it has a very special place in our hearts. This nonprofit arts organization is now making a huge difference in the lives of kids everyday. Here’s to the the innovators, risk-takers, and world-changers.

Step 1: Create a memorable launch

Making the flash mob into something new and exciting again may seem like an impossible task, but with the City Dance launch, we may have just achieved that. Immediately after the men’s college basketball rivalry game of Bradley vs. Illinois State (a thriller decided by one point) dance crews from both schools danced off against one another in the lobby. Spectators could vote on which school they liked best, leading to over 20,000 website views on day one!

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Step 2: Establish The Vision

Establishing a vision

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